Sans Normal Subew 2 is a bold, normal width, medium contrast, upright, normal x-height font.
Keywords: branding, packaging, headlines, posters, children’s media, friendly, playful, soft, casual, retro, approachability, distinctiveness, readability, warmth, rounded, humanist, tapered, ink-trap-like, lively.
A rounded, humanist sans with sturdy strokes and gently tapered terminals that often finish in soft, wedge-like ends. Curves are full and slightly squarish in places, with subtle modulation that adds a hand-touched rhythm without becoming calligraphic. Counters are open and generous, and joins are smooth, producing a steady texture in text. Several glyphs show mild flare and small notch-like cut-ins at some joins, contributing to a distinctive, crafted silhouette while staying clean and legible.
Well-suited to branding systems that want friendliness and character, as well as packaging, posters, and headline work where its rounded silhouettes can be appreciated. It can also serve for short-to-medium text in editorial or educational contexts when a warm, informal tone is desired.
The overall tone feels warm and approachable, with a lightly retro, storybook charm. Its softened terminals and bouncy proportions give it an informal, friendly voice that reads as welcoming rather than clinical.
The design appears intended to combine the clarity of a rounded sans with extra personality from tapered terminals and subtly sculpted joins. It aims for a contemporary, approachable reading experience while offering enough distinctive detail to stand out in display settings.
Uppercase forms are solid and confident, while the lowercase introduces more personality through curved shoulders and varied terminal shapes. Numerals match the rounded construction and maintain clear differentiation at display sizes, and the font’s dark color holds up well in short passages of text.