Slab Contrasted Roke 7 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, sportswear, confident, industrial, sporty, retro, impact, sturdiness, display legibility, vintage flavor, blocky, chunky, compact, bracketed, rounded.
A heavy, block-forward slab serif with broad proportions and compact internal counters. Strokes are mostly uniform with subtle modulation, and the slabs read as thick, squared terminals with slightly softened corners and occasional bracketing where strokes meet. The lowercase is sturdy and compact, with a single-storey “a” and “g,” short ascenders/descenders, and tight apertures that create a dense, poster-like texture. Numerals follow the same chunky construction, maintaining consistent weight and strong horizontal emphasis.
Best suited to display settings where weight and silhouette do the work—headlines, posters, storefront signage, labels, and packaging. Its sturdy slabs and broad forms also fit branding systems that want an industrial or collegiate flavor, particularly when set in short lines or tight wordmarks.
The overall tone is bold and assertive, combining a vintage workhorse feel with a contemporary, no-nonsense presence. It suggests reliability and impact—more headline-driven than delicate—while the softened corners keep it approachable rather than harsh.
The design appears intended to deliver maximum impact with a sturdy slab-serif voice—pairing wide, blocky proportions with compact counters for a strong, legible headline texture. It aims for a versatile display workhorse that feels both retro-informed and contemporary in its blunt, confident construction.
At text sizes the dense counters and thick joins produce a dark, continuous rhythm, especially in combinations like “m/n/r” and rounded forms. The shapes favor clarity through mass and silhouette, making the design read strongly at distance, but giving it a distinctly heavy color in paragraphs.