Slab Contrasted Pivo 1 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Publica Slab' by FaceType, 'Fried Chicken' by FontMesa, 'Equip Slab' by Hoftype, 'Pragmatica Slab Serif' by ParaType, 'Pepi/Rudi' by Suitcase Type Foundry, 'Hundra' by Umka Type, and 'Museo Slab' by exljbris (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, pull quotes, confident, authoritative, classic, editorial, collegiate, impact, legibility, solidity, attention, blocky, sturdy, chunky, compact counters, squared serifs.
A very heavy slab-serif design with broad proportions, compact inner counters, and a strong, blocky silhouette. The serifs are squared and weighty, with minimal bracketing, and the joins and terminals feel crisp and engineered rather than calligraphic. Round letters stay full and robust, while curves are tightened by the bold weight, creating a dense, high-impact texture in paragraphs and headlines.
Well suited for bold editorial headlines, posters, and campaigns that need a strong, traditional backbone. It also fits branding for heritage or craft-leaning products, sports or collegiate identity accents, and packaging where a sturdy slab-serif voice signals reliability. In longer settings it creates a dense, emphatic color, making it best for short blocks of copy, pull quotes, and subheads rather than extended small text.
This typeface projects a confident, assertive voice with a classic, editorial solidity. Its heavy presence and sturdy slab detailing give it a dependable, no-nonsense tone that can also feel nostalgic and slightly collegiate when set in display sizes.
The design appears intended to deliver strong headline impact while maintaining familiar, readable letterforms. Its reinforced slab structure and broad stance suggest a focus on durability and clarity in demanding display contexts where the type needs to hold its shape and presence.
Uppercase forms read particularly monumental due to their wide stance and heavy serifs, while the lowercase maintains a straightforward, workmanlike rhythm. Numerals are equally bold and rounded, matching the overall weight and making them prominent in prices, dates, and scores.