Serif Contrasted Ulme 2 is a bold, wide, very high contrast, upright, normal x-height font visually similar to 'Zesta' by Indian Type Foundry, 'Didonesque Ghost' and 'Keiss Big' by Monotype, and 'Scotch' by Positype (names referenced only for comparison).
Keywords: headlines, magazine, branding, posters, packaging, fashion, editorial, luxury, dramatic, modern classic, editorial impact, premium tone, display elegance, modern refinement, hairline serifs, vertical stress, sharp terminals, crisp, sculptural.
A high-contrast serif with strong vertical emphasis, heavy main stems, and extremely fine hairline serifs and joins. The letterforms feel broad and deliberately cut, with crisp wedge-like terminals and minimal bracketing that keeps the contours sharp. Counters are generous and round forms (like O, Q, 8) show a clear vertical stress, while diagonals and joins stay taut and clean, creating a polished, print-forward rhythm. Numerals and punctuation match the same sculpted contrast, with thin connecting strokes and prominent thick strokes that read as distinctly display-oriented.
Best suited to high-impact display work such as magazine headlines, fashion and beauty layouts, brand marks, posters, and premium packaging. It can also work for short pull quotes or subheads where its contrast and sharp detailing can be appreciated without the hairlines collapsing.
The overall tone is luxurious and editorial, with a dramatic, fashion-led elegance. Its sharp hairlines and confident thick strokes give it a premium, headline-ready authority that feels modern-classic rather than ornate.
The design appears intended to deliver a contemporary take on high-contrast editorial serifs: sculptural, crisp, and visually commanding, optimized for attention-grabbing typography where elegance and drama are priorities.
At larger sizes the hairlines and fine serifs create striking sparkle and refinement, while at smaller sizes those delicate details may require careful reproduction and sufficient contrast from the background. The design’s width and strong contrast make spacing and line breaks feel intentionally bold and graphic in text settings.