Sans Normal Budug 3 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: body text, ui text, editorial, packaging, branding, friendly, humanist, casual, approachable, soft, everyday readability, friendly tone, human touch, modern utility, rounded, open apertures, slightly irregular, lively, informal.
A rounded sans with softly tapered terminals and subtly uneven stroke finishing that gives the outlines a gently hand-shaped feel. Curves are smooth and generous, with open counters and apertures that keep the forms clear at text sizes. Proportions are slightly variable from glyph to glyph, producing a natural rhythm rather than strict geometric regularity, while overall spacing remains even and readable. Numerals follow the same rounded, easygoing construction with simple, clean silhouettes.
Well-suited to paragraph text in editorial layouts, educational materials, and product copy where a friendly voice is desired. It can also work in UI and app interfaces, especially for consumer-facing products, and in branding or packaging that benefits from an informal, approachable personality.
The overall tone is warm and approachable, with a modest, human touch that feels less mechanical than many neutral sans faces. Its gentle irregularities add friendliness and motion without turning into novelty, making it feel conversational and contemporary.
The design appears intended to balance everyday readability with a relaxed, humanist character—offering a clean sans structure enlivened by soft terminals and a slightly organic rhythm.
Diagonal strokes (as seen in letters like K, V, W, X, Y) keep a steady angle but retain the same soft terminal treatment, which helps maintain consistency across the set. The lowercase shows clear differentiation and avoids overly tight joins, supporting continuous reading in paragraphs.