Sans Normal Riluz 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'BR Candor', 'BR Firma', and 'BR Segma' by Brink and 'Acherus Feral' by Horizon Type (names referenced only for comparison).
Keywords: ui text, app design, branding, signage, editorial, friendly, modern, clean, approachable, neutral, versatility, legibility, approachability, modernity, rounded, geometric, soft corners, open apertures, even rhythm.
A rounded, geometric sans with smooth curves and softly squared terminals. Strokes are even and monolinear, with circular bowls and clean joins that keep the texture consistent across lines. Counters are generally open and generously sized, helping letters like a, e, and s stay clear at smaller sizes. The lowercase uses a single-storey a and g, paired with straightforward, lightly rounded details throughout, while figures are simple and legible with consistent width and vertical alignment.
This typeface works well for interface copy, product and web typography, and general-purpose branding where a clean, modern voice is needed. Its open counters and smooth, rounded finish also suit labels, wayfinding, and short editorial passages that benefit from an even, calm typographic color.
The overall tone is contemporary and approachable, balancing neutrality with a gentle softness from the rounded ends. It reads as friendly and practical rather than technical or formal, making it well suited to user-facing communication.
The design appears intended as a versatile, contemporary sans that prioritizes clarity and a welcoming texture. Rounded terminals and geometric construction suggest an aim for broad usability across digital and print contexts while keeping the tone soft and accessible.
Spacing and proportions create a steady, even color in paragraphs, and the rounded terminals reduce sharpness without becoming playful or decorative. Uppercase forms feel structured and geometric, while the lowercase maintains readability through open shapes and restrained detailing.