Sans Superellipse Hadev 1 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: branding, posters, signage, headlines, ui labels, retro, techy, friendly, modular, clean, geometric styling, retro-tech voice, signage clarity, display impact, rounded, squared, geometric, sturdy, compact.
A geometric sans built from rounded-rectangle and superellipse shapes, with broad proportions and smooth, consistent curves. Strokes are monolinear with minimal contrast, and terminals are typically blunt or softly rounded, giving a machined, modular feel rather than a calligraphic one. Counters are generous and mostly rectangular-oval in character; round letters like O/C/G read as squarish bowls, while diagonals (V/W/X/Y) keep a crisp, engineered rhythm. The lowercase maintains a straightforward construction with a single-storey a and g, and the numerals follow the same rounded-rect geometry for a cohesive set.
This style suits branding systems that want a retro-tech or industrial voice, as well as posters and headings where its blocky curves can become a distinctive visual motif. It can also work for signage and UI labels at moderate sizes, where the open counters and sturdy construction support quick recognition.
The overall tone feels retro-futurist and utilitarian, reminiscent of industrial signage and early digital or arcade-era letterforms. Its softened corners and roomy counters keep it approachable, while the squared geometry adds a technical, constructed personality.
The font appears designed to translate a rounded-rect, modular geometry into a readable sans for display and short text, balancing a technical, constructed structure with softened corners for friendliness and clarity.
Capitals show a slightly condensed, tall impression in vertical strokes, while curves stay broad and stable, helping lines of text look uniform and steady. The design favors clear silhouettes over delicate detail, producing strong shapes that hold up in bold, high-contrast applications.