Sans Normal Mamid 3 is a very bold, very wide, medium contrast, italic, normal x-height font visually similar to 'Gltp Starion' by Glowtype, 'JHC Mirko' by Jehoo Creative, and 'Otoiwo Grotesk' by Pepper Type (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logo design, sporty, assertive, playful, retro, dynamic, impact, speed, attention, branding, display strength, slanted, rounded, chunky, compact counters, soft corners.
A heavy, slanted sans with broad proportions and rounded, softened joins. Strokes are thick and generally uniform, with subtle tapering and angled terminals that create a forward-leaning, aerodynamic rhythm. Curves are full and slightly squashed, producing compact counters and a dense overall color, while diagonals in letters like A, K, V, W, X, and Y feel sharp and emphatic. The numeral set matches the same chunky, rounded construction, maintaining consistent weight and a cohesive, bold silhouette.
Best suited for headlines, posters, and short bursts of copy where strong impact is desired. It works well for sports or automotive-flavored branding, product packaging, and bold logo wordmarks. For longer text, it benefits from larger sizes and careful spacing to prevent counters and joins from feeling crowded.
The font reads energetic and assertive, with a sporty, poster-like presence. Its forward slant and thick forms convey speed and impact, while the rounded shaping keeps the tone friendly rather than severe. Overall it suggests a retro-leaning, attention-grabbing voice suited to punchy messaging.
The design appears intended to deliver maximum visual punch with a fast, forward motion. By combining chunky rounded forms with angled terminals and a consistent, heavy stroke, it aims to be instantly legible at a glance while projecting energy and confidence.
Spacing appears intentionally tight at display sizes, with large, dark letterforms that prefer generous tracking or larger line spacing in longer settings. The italics are integral to the design rather than a simple slant, giving many letters angled terminals and a lively, slightly bouncy texture in words.