Sans Normal Akmaf 2 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'Grava' by Positype and 'Transat Text' by Typetanic Fonts (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, modern, confident, clean, approachable, approachability, clarity, impact, modernity, rounded, geometric, soft, open, high-contrast-free.
A robust sans with rounded, geometric construction and even stroke weight throughout. Curves are smooth and generously rounded, with broad bowls and open apertures that keep counters clear at display sizes. Terminals are mostly straight-cut, while circular forms (O, o, 0) read near-perfectly round; diagonals in V/W/X and the pointed A apex add crisp structure against the softer curves. The lowercase shows a single-storey a and g, a compact, sturdy r, and generally wide, stable proportions that emphasize clarity and solidity.
This style works best for headlines, logos, and short-to-medium display text where its rounded geometry and heavy presence can read clearly and feel inviting. It also suits packaging and signage where quick recognition and a friendly, modern impression are important.
The overall tone is friendly and contemporary, balancing soft rounding with confident weight. It feels straightforward and upbeat rather than technical, giving text a welcoming, easygoing voice while still looking firm and intentional.
The design appears aimed at a contemporary, approachable display sans: clean geometry for clarity, softened by rounding to reduce severity, and weighted to deliver impact in titles and prominent UI or brand moments.
Figures are large and prominent, matching the strong presence of the capitals; the 0 is a simple round form without internal marking in the shown sample. Spacing appears comfortable and consistent, supporting solid rhythm in short phrases and headlines.