Sans Normal Lanuv 23 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Nomos Sans' by Identity Letters and 'Atyp' and 'Atyp BL' by Suitcase Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, confident, modern, energetic, friendly, impact, momentum, modernity, approachability, rounded, soft corners, oblique, compact counters, open apertures.
This typeface is an oblique, heavy sans with broad proportions and smooth, rounded geometry. Curves are built from near-circular bowls and soft joins, with minimal stroke modulation and consistently blunt terminals. The forms lean forward with a steady, even slant, while counters stay relatively compact, giving the face a dense, punchy texture. Lowercase shapes keep a straightforward, contemporary construction, and numerals follow the same rounded, sturdy logic for strong consistency across the set.
It performs best in display settings such as headlines, posters, campaign graphics, and brand marks where impact and motion are desirable. The dense, rounded shapes also suit packaging and sports-related communications that benefit from a bold, energetic presence.
The overall tone feels athletic and assertive, with a forward-leaning momentum that reads fast and confident. Its rounded construction keeps the voice approachable rather than severe, making it feel contemporary and energetic without becoming sharp or aggressive.
The design appears intended as a high-impact, forward-leaning sans for modern display typography, balancing strength with rounded friendliness. Its consistent geometry and robust weight suggest a focus on clarity and presence in short-form text rather than delicate detail.
The combination of wide letters and tight internal space creates strong silhouette recognition at larger sizes, especially in headings. The oblique angle is integral to the design rather than an afterthought, producing a cohesive rhythm across both uppercase and lowercase in running text.