Sans Normal Osdiy 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Jali Arabic', 'Jali Greek', and 'Jali Latin' by Foundry5; 'Acto' by Monotype; and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, confident, modern, playful, impact, approachability, clarity, modernity, rounded, compact, blocky, solid, high-impact.
A heavy, rounded sans with compact proportions and smooth, simplified construction. Strokes are thick and uniform, with broad curves and softly squared terminals that keep counters open despite the weight. The overall rhythm is steady and emphatic, with slightly condensed-feeling capitals, sturdy verticals, and straightforward diagonal joins that prioritize clarity at large sizes. Numerals match the letterforms with full, weighty shapes and generous interior space where possible.
Best suited for high-impact display work such as headlines, posters, and prominent UI/marketing callouts. It can support bold brand marks, packaging, and wayfinding where quick recognition matters. For extended reading, it benefits from larger sizes, increased line spacing, and shorter line lengths to avoid an overly dense page color.
The tone is confident and approachable, pairing strong visual loudness with soft, rounded geometry. It reads as contemporary and upbeat rather than formal, making statements feel direct and friendly. The weight and smooth curves give it a poster-like energy that can lean playful depending on color and layout.
The design appears intended to deliver maximum presence with simple, rounded forms that stay legible and friendly. Its geometry and uniform stroke weight emphasize immediacy and modernity, aiming for attention-grabbing typography that remains approachable rather than aggressive.
In the sample text, the dense black texture creates a commanding typographic “voice,” especially in headlines. Round letters stay clean and stable at display sizes, while tighter apertures and heavy joins can make long paragraphs feel dark and compact, suggesting it’s best used with ample leading and whitespace.