Slab Rounded Usfu 10 is a bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, friendly, retro, sturdy, approachable, playful, softened slab, display impact, retro warmth, brand friendliness, rounded, slab-serif, soft corners, heavy weight, compact counters.
A heavy, rounded slab-serif with soft, bulb-like terminals and consistently low stroke contrast. The serifs are thick and cushioned rather than sharp, giving the outlines a smooth, stamp-like solidity. Letterforms read as broad and stable with generous sidebearings and clear, sturdy horizontals; counters are relatively tight in the round letters, which reinforces the dense, poster-ready color. The lowercase is simple and sturdy with single-storey a and g, and the numerals match the same rounded slab logic for a unified texture in text and display.
This font is well suited to headlines and subheads where a bold, friendly voice is needed, as well as branding and packaging that benefits from a sturdy, approachable serif. It also works well for signage and large-format applications where the rounded slabs help keep the tone inviting while maintaining strong presence.
The overall tone feels warm and personable while still confident and robust. Its rounded slab details evoke mid-century signage and editorial typography, delivering a familiar, slightly nostalgic character that stays clear at large sizes.
The design appears intended to merge the authority of a slab-serif with softened, rounded terminals to reduce severity and increase approachability. It aims for high impact and quick readability in display settings while keeping a cohesive, characterful texture in longer phrases.
In the sample text, the strong weight and soft slab endings create an even, emphatic rhythm that favors short lines, headlines, and punchy phrases. The forms maintain clarity through their straightforward construction, with a consistent, cohesive silhouette across caps, lowercase, and figures.