Sans Normal Poliw 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'Helvetica Now' by Monotype, 'NeoGram' by The Northern Block, 'Aksioma' by Zafara Studios, and 'Artico' by cretype (names referenced only for comparison).
Keywords: posters, headlines, packaging, logo marks, stickers, friendly, playful, punchy, casual, approachable, approachability, impact, simplicity, branding, readability, rounded, soft terminals, chunky, compact, bubbly.
This typeface is a heavy, rounded sans with inflated strokes and compact counters that create a dense, high-impact texture. Forms are largely built from broad curves with softly flattened terminals, giving letters a cushioned, slightly squarish roundness rather than a geometric-perfect circle feel. Curves and joins are sturdy and simplified, with minimal modulation and a generally even rhythm across the set. Spacing and proportions feel intentionally tight and efficient, helping words hold together as bold, blocky shapes in both uppercase and lowercase.
It performs best in display contexts where a bold, friendly voice is needed—posters, headlines, packaging, and logo wordmarks. The compact, chunky construction also suits short UI labels, badges, and social graphics where letters must stay recognizable at a glance, especially on high-contrast backgrounds.
The overall tone is friendly and informal, with a playful, cartoon-adjacent warmth. Its chunky shapes and soft edges read as approachable and upbeat, lending a sense of fun without becoming decorative or novelty-driven.
The design appears intended to deliver maximum impact with a welcoming, rounded personality. By using simplified shapes, soft terminals, and tight, sturdy proportions, it aims to stay highly readable while projecting an informal, upbeat character for branding and attention-grabbing titles.
Uppercase characters are wide and stable with large, rounded bowls (notably in B, D, O, P, R) and softened corners that reduce sharpness. Lowercase maintains a sturdy, compact build; single-storey forms (such as a and g) and short ascenders/descenders contribute to a cohesive, poster-like color. Numerals are equally heavy and rounded, designed to match the letterforms’ blocky presence in display settings.