Sans Normal Mivi 7 is a very bold, very wide, medium contrast, upright, tall x-height font visually similar to 'Mega' by Blaze Type, 'OL London' by Dennis Ortiz-Lopez, 'Muller Next' by Fontfabric, 'Roc Grotesk' by Kostic, and 'PODIUM Sharp' by Machalski (names referenced only for comparison).
Keywords: headlines, posters, packaging, logotypes, social ads, playful, chunky, retro, friendly, poster-like, impact, playfulness, branding, retro flavor, display clarity, rounded, soft-cornered, high-impact, compact apertures, ink-trap feel.
A heavy, rounded sans with broad proportions and large, balloon-like counters. Strokes are consistently thick with softly squared corners and frequent wedge-like notches that create a subtle ink-trap effect at joins and terminals. Openings are relatively tight (e.g., C/S-like forms) and the interior counters read as small, geometric ovals. Curves are smooth and full, while horizontals and diagonals stay blocky and weighty, producing a dense, stable texture in text.
Best suited to short, high-impact settings such as headlines, posters, branding wordmarks, packaging callouts, and social media graphics where bold shapes and strong silhouette recognition matter. It can work for brief blocks of text at large sizes, but its dense counters and tight apertures make it most effective as a display face.
The overall tone is bold and upbeat, with a cartoonish, retro display energy. Its chunky shapes and playful notches give it a lively, slightly mischievous personality that feels informal and attention-grabbing rather than refined.
The design appears intended to deliver maximum visual impact with a friendly, rounded voice, using tight apertures and small counters to keep forms compact and punchy. The notch-like cuts at joins and terminals suggest a deliberate strategy to add character and improve clarity at heavy weights while preserving a playful, geometric rhythm.
Capitals are especially wide and squat in feel, while lowercase maintains a large, sturdy presence with minimal delicacy. Numerals match the same chunky geometry, with rounded bowls and compact interior spaces, keeping a consistent, punchy rhythm across alphanumerics.