Sans Normal Uhdas 3 is a bold, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, modern, confident, clean, friendly, neutral, impact, clarity, modernity, versatility, geometric, open counters, smooth curves, low aperture, sturdy.
A heavy, clean sans with rounded, geometric curves and crisp terminals. Uppercase forms are broad and stable with simple construction (notably circular bowls in C/O/Q and a straightforward, bar-heavy E/F/T), while lowercase shows a double-storey a and g with compact ear and clear interior counters. Strokes are consistently thick with a controlled rhythm; joins and curves are smooth rather than sharply engineered, and counters stay open enough to remain legible at display sizes. Numerals follow the same sturdy, rounded logic, with ample weight and straightforward shapes.
Well-suited to headlines, brand marks, packaging, and signage where a strong, simple voice is needed. It also works for short blocks of display text and UI-style callouts where sturdiness and quick recognition matter more than delicate typographic nuance.
The overall tone is contemporary and dependable, aiming for clarity and impact without feeling aggressive. Its rounded geometry adds a mild friendliness, while the substantial weight reads assertive and headline-ready.
The design appears intended as a modern, weighty sans that delivers high visual presence with straightforward, geometric letterforms. It prioritizes even texture, clean construction, and reliable legibility in prominent applications.
Letterforms keep a restrained, utilitarian detailing—minimal quirks, few calligraphic traces, and an emphasis on even color across lines of text. The sample paragraph shows strong word-shape and consistent spacing that supports dense setting at larger sizes.