Serif Flared Upmif 9 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: book text, editorial, magazines, branding, headlines, classic, literary, refined, warm, authoritative, readability, editorial tone, crafted feel, classic utility, bracketed, flared terminals, calligraphic, open counters, humanist.
This serif shows gently flared stroke endings and subtly bracketed serifs that read as carved rather than sharply squared. The contrast is moderate, with smooth transitions into thins and slightly swelling verticals, producing a steady, bookish rhythm. Proportions are balanced with open counters and rounded joins; the lowercase has a traditional, slightly calligraphic flow, while capitals stay clean and upright with quiet elegance. Numerals appear lining with rounded forms and understated terminals, matching the text color of the letters.
It suits long-form reading such as books and editorial layouts where a calm, consistent texture is important. The distinctive flared finishing also makes it effective for magazine headlines, cultural institutions, and brand identities that want a traditional serif voice with a touch of crafted character.
The overall tone feels classical and editorial, combining formality with a warm, humanist softness. Its flared terminals add a quietly artisanal character, giving text an established, trustworthy voice rather than a strictly mechanical one.
The design appears intended to blend classic serif conventions with flared, calligraphy-derived terminals to achieve readability and a slightly hand-finished presence. It aims for versatility across text and display sizes while keeping a recognizable, refined signature in its stroke endings.
In the sample text, the face maintains an even, readable color at paragraph sizes, and the flaring at terminals helps strokes resolve crisply without looking brittle. Curved letters like C, G, S, and the round lowercase forms emphasize smooth, continuous motion, supporting a refined but approachable texture.