Sans Superellipse Peniz 7 is a very bold, very narrow, low contrast, upright, normal x-height font visually similar to 'Smart Sans' by Monotype, 'Cargi' by Studio Principle Type, and 'Pravda' by Umka Type (names referenced only for comparison).
Keywords: headlines, posters, packaging, sports branding, editorial display, condensed, assertive, industrial, retro, poster-like, space saving, high impact, branding, display strength, retro utility, blocky, compact, heavy, vertical, rounded corners.
A tightly condensed sans with heavy, uniform strokes and compact internal counters. Curves resolve into rounded-rectangle shapes, giving bowls and terminals a squared, superelliptic feel rather than circular geometry. The uppercase is tall and straight-sided, while lowercase forms stay narrow and sturdy with a sturdy, utilitarian rhythm. Spacing is economical and the overall texture reads dark and continuous, with clear, simplified construction and minimal detail.
Best used for headlines, posters, and other display contexts where space is limited but impact is required. The condensed build makes it useful for packaging, labels, and sports or event branding that benefits from a strong vertical presence. In longer passages it will read dense, so it’s most effective in short bursts, pull quotes, and prominent typographic banners.
The tone is forceful and pragmatic, with a poster and industrial sensibility. Its squared softness adds a retro flavor—confident and direct rather than friendly—suited to messaging that needs to feel emphatic and compressed.
The design appears intended to deliver maximum visual weight in a compressed width, using rounded-rectangle geometry to keep forms stable and cohesive. It aims for bold, attention-grabbing typography that remains systematic and consistent across letters and numerals.
Round letters like O and C appear vertically stressed and box-rounded, reinforcing a compressed silhouette. Numerals follow the same compact, heavy build, maintaining a consistent color across mixed text and display settings.