Sans Superellipse Pidur 2 is a very bold, very narrow, low contrast, upright, normal x-height font visually similar to 'Industrial Gothic' by Monotype (names referenced only for comparison).
Keywords: posters, headlines, packaging, logos, signage, playful, retro, punchy, informal, poster-like, compact impact, friendly display, retro flavor, attention grabbing, rounded, soft corners, compact, bouncy, cartoony.
A compact, heavy display face with rounded-rectangle construction and softened corners throughout. Strokes are thick and even, with minimal contrast and mostly vertical, upright posture. Counters are small and often squared-off, giving the alphabet a dense, high-impact texture. Curves tend to resolve into superelliptical bowls, while terminals appear blunt and slightly flared, producing a subtly wavy rhythm across words rather than a rigid gridlike feel.
Best suited to short-form display typography such as posters, headlines, packaging callouts, and bold branding marks where strong color and compact width are assets. It can also work for signage or labels when set with generous size and spacing to preserve counter clarity.
The overall tone is friendly and punchy, with a slightly quirky bounce that reads as retro and approachable. Its rounded geometry and tight counters create an energetic, attention-grabbing voice suited to fun, informal messaging rather than sober editorial settings.
The design appears intended to deliver maximum impact in limited horizontal space while staying friendly through rounded, superelliptical shaping. Its deliberately characterful rhythm suggests a focus on expressive display use rather than neutral text readability.
Letterforms show a mix of geometric rounding and intentionally uneven optical tension, which adds character in headlines but can reduce clarity at smaller sizes. The numerals match the dense, rounded construction and maintain the same heavy color, helping mixed alphanumeric settings feel consistent.