Sans Normal Logid 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'FF Good' by FontFont, 'Whitney' by Hoefler & Co., 'Morandi' by Monotype, and 'LFT Etica' and 'LFT Iro Sans' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, punchy, friendly, retro, confident, impact, energy, approachability, display, movement, rounded, soft corners, compact, heavy, bouncy.
A heavy, slanted sans with rounded terminals and broadly curved bowls that keep counters open despite the dense stroke weight. The letterforms show a compact, slightly condensed feel with a lively forward-leaning rhythm and subtle width variation from glyph to glyph, giving the texture a dynamic, hand-energized consistency. Curves are smooth and full, joins are sturdy, and horizontals and diagonals read as thick, stable shapes suited to display sizes.
This style works best for short, high-impact text such as headlines, event posters, sports and lifestyle branding, packaging, and promotional graphics where bold presence and motion are desirable. It can also perform well in large UI or signage moments where quick recognition and a friendly tone matter more than long-form readability.
The overall tone is bold and upbeat, with a sporty, poster-like momentum created by the italic slant and chunky construction. Its rounded shapes soften the weight, making it feel friendly and approachable while still projecting assertiveness and impact.
The design appears intended to deliver maximum visual impact with a contemporary, energetic slant while staying approachable through rounded construction and open counters. It prioritizes strong silhouettes and a lively rhythm for display typography.
Uppercase forms emphasize simple, strong silhouettes with generous interior spaces, while the lowercase keeps a compact footprint and a playful bounce. Numerals are equally robust and readable, matching the rounded geometry and forward motion of the letters.