Serif Flared Tohe 7 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: editorial, book text, branding, magazines, packaging, warm, approachable, literary, classic, calm, readability, warmth, heritage tone, editorial utility, flared, humanist, open counters, soft terminals, rounded bowls.
This typeface is a serif with subtly flared stroke endings that read as refined, understated serifs rather than hard slabs. Strokes are largely even in weight with gentle modulation, and the overall texture is smooth and steady. Proportions feel generously set with open apertures and broad, rounded bowls, while terminals and joins are softened to avoid sharp, brittle details. The lowercase shows a two-storey “a” and a single-storey “g,” with straightforward, readable forms and moderate extenders; figures are similarly open and built for clarity at text sizes.
It suits editorial design where long-form readability and a gentle, classic voice are important—book interiors, magazines, essays, and cultural or lifestyle content. It can also work well for branding and packaging that want a familiar, human tone with a hint of traditional refinement, especially in headlines and short blocks of copy.
The overall tone is friendly and quietly traditional—more conversational than formal, with a bookish, editorial warmth. The flared endings add a touch of heritage and craft without tipping into ornate or calligraphic stylization.
The design appears intended to blend text-friendly clarity with a slightly expressive, flared-serif finish, creating a serif that feels contemporary in usability while retaining a quiet, classic character.
In the sample text, spacing and counters stay open enough to keep dense paragraphs from looking dark, while the flared ends add subtle rhythm across lines. The numerals appear stable and legible, with rounded shapes that harmonize well with the lowercase.