Sans Normal Logod 13 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Mr Eaves XL Modern' by Emigre, 'Muller Next' by Fontfabric, 'Whitney' by Hoefler & Co., and 'Compasso' by Plau (names referenced only for comparison).
Keywords: headlines, posters, packaging, sports branding, social ads, sporty, assertive, playful, dynamic, friendly, impact, motion, modernity, approachability, rounded, heavy, slanted, compact, chunky.
A heavy, slanted sans with large, rounded counters and smoothly modeled curves. Strokes are consistently thick with minimal contrast, and terminals are clean and largely squared-off, giving the letterforms a solid, cut-from-one-piece feel. Proportions lean slightly compact with tight apertures in letters like C, S, and e, while bowls in B, P, and 8 read full and weighty. The lowercase maintains a straightforward, single-storey construction (a, g) and a robust rhythm, with numerals matching the same broad, high-impact shapes.
Best suited for headlines and short-form display where impact and momentum matter—posters, sports and lifestyle branding, packaging callouts, and bold social graphics. It can also work for emphatic subheads, but extended text will benefit from generous size and spacing due to the tight apertures and heavy weight.
The overall tone is energetic and confident, with a distinctly sporty slant that suggests motion. Its rounded geometry keeps the heaviness from feeling severe, adding a friendly, approachable edge suitable for upbeat messaging.
The design appears intended to deliver a high-impact, modern sans voice with a forward-leaning stance, combining chunky forms and rounded geometry to feel both powerful and approachable.
The italic angle is pronounced enough to create forward momentum, and the dense stroke weight favors larger sizes where counters can breathe. The design keeps details minimal, prioritizing bold silhouettes and strong word shapes over delicate refinement.