Sans Normal Atmad 2 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Oktah Round' by Groteskly Yours, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, 'TT Norms Pro' by TypeType, and 'Hartwell' by W Type Foundry (names referenced only for comparison).
Keywords: ui text, app design, web typography, branding, wayfinding, friendly, modern, clean, approachable, calm, approachability, clarity, modern utility, versatility, neutral branding, rounded, soft, geometric, monoline, open apertures.
This typeface is a rounded sans with smooth, monoline strokes and gently softened terminals. Circular and near-circular bowls dominate the design, giving letters like O, C, and G a consistent geometric rhythm, while diagonals and joins stay clean and unembellished. Counters are generous and apertures are fairly open, supporting clarity in both uppercase and lowercase. The lowercase shows a single-storey a and g, and the numerals follow the same rounded, even-stroke construction for a cohesive texture in mixed text.
It suits product interfaces, web content, and general-purpose branding where a clean sans is needed without feeling stark. The open forms and steady rhythm make it a good choice for dashboards, settings screens, onboarding flows, and short-to-medium editorial text, while the rounded construction can also support friendly packaging or service branding.
Overall it reads as friendly and contemporary, with a mild, welcoming tone created by the rounded shapes and even pacing. The personality is neutral enough for everyday UI and brand use, but warm compared to sharper, more clinical grotesks.
The design appears intended to deliver a broadly usable sans with geometric consistency and a warmer, more approachable voice. Its rounded structure and restrained detailing suggest a focus on clear, contemporary communication across both display and text contexts.
Spacing appears comfortable and not overly tight, helping the letterforms maintain a smooth, even color in paragraph settings. The round punctuation (notably the dots) and soft curves keep the texture consistent, especially at larger sizes.