Sans Normal Surim 2 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Impara' by Hoftype, 'Praxis' by Linotype, 'Skeena' by Microsoft Corporation, 'Joanna Sans Nova' and 'Mundo Sans' by Monotype, and 'Organic Pro' by Positype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, modern, confident, approachable, playful, softened impact, approachable display, modern clarity, strong emphasis, rounded, soft corners, monoline, compact apertures, high legibility.
A heavy, rounded sans with broad proportions and softly chamfered terminals that keep the texture smooth and even. Strokes are largely uniform with gentle rounding at joins, producing a solid, contemporary rhythm in both uppercase and lowercase. Counters are generous in round letters, while several apertures (notably in forms like C, S, and e) are more closed, giving the design a dense, sturdy color. The lowercase shows simple, single-storey constructions and short, robust extenders, while numerals follow the same rounded, weighty construction for consistent set-wide presence.
Best suited to headlines, short paragraphs, and display settings where a bold, friendly presence is needed—such as branding, packaging, signage, and promotional graphics. It can also work for UI labels or navigation at larger sizes when a confident, rounded tone is desired.
The overall tone is warm and approachable while still feeling assertive and emphatic. Its rounded detailing softens the heavy weight, creating a friendly, upbeat voice suited to attention-getting messaging without looking aggressive.
The design appears intended to deliver a modern, high-impact sans with softened corners for approachability, balancing strong emphasis with an inviting, human feel. It prioritizes clean geometry and consistent weight to maintain clarity in dense, attention-driven typography.
At text sizes the font produces a strong, continuous typographic color with clear word shapes, helped by steady spacing and restrained detailing. The punctuation and dots appear round and prominent, reinforcing the cohesive, softened geometry across the set.