Sans Superellipse Omrim 7 is a bold, very narrow, monoline, upright, normal x-height font visually similar to 'Merchanto' by Type Juice (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, logos, retro, industrial, playful, posterish, assertive, compact impact, display clarity, retro flavor, signage utility, condensed, blocky, rounded corners, square-oval, compact.
A condensed, heavy sans with largely uniform stroke weight and softly rounded corners. Curves tend toward square-oval shapes, giving round letters a superellipse feel while keeping counters compact and enclosed. Terminals are blunt and verticals dominate, creating a tall, tightly packed rhythm; joins are clean and simplified with minimal modulation. The overall texture is dense and dark, with clear separation between stems and counters even at display sizes.
Best suited to headlines and short bursts of text where a compact, high-impact word shape is desired. It works well for posters, branding, packaging, labels, and signage that benefit from a condensed footprint and bold presence. Use generous tracking and line spacing when setting multi-line copy to keep the dense texture from feeling cramped.
The font conveys a sturdy, retro utilitarian tone—confident and slightly quirky rather than neutral. Its compact forms and rounded-rectangle curves evoke mid‑century signage and product lettering, producing an energetic, attention-grabbing voice.
The design appears intended to deliver maximum impact in a narrow width while maintaining friendly rounded geometry. Its simplified, uniform strokes and square-oval curves suggest a focus on strong silhouettes and reproducible shapes for display-led typography.
Uppercase and lowercase share a consistent condensed skeleton, and the numerals follow the same compact, blocklike construction for cohesive mixed setting. The distinctive square-leaning curves and narrow apertures create a strong silhouette that reads best when given room and size, rather than in long passages.