Sans Normal Amraj 17 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'LC Trinidad' by Compañía Tipográfica de Chile, 'Ageo' by Eko Bimantara, 'Seitu' by FSD, 'Neue Einstellung' by Hanken Design Co., and 'Santral' by Taner Ardali (names referenced only for comparison).
Keywords: ui text, branding, headlines, signage, editorial, clean, neutral, modern, friendly, functional, clarity, versatility, legibility, modernity, simplicity, geometric, rounded, open counters, even rhythm, high legibility.
This sans serif shows clean, geometric construction with broadly circular curves and straight-sided stems. Stroke weight is even throughout, with smooth joins and minimal modulation, giving the letters a steady, consistent color in text. Proportions feel balanced and contemporary: rounded forms like O and C are generous, apertures are open, and terminals are simple and unadorned. The lowercase has straightforward, sturdy shapes, and the numerals follow the same plainspoken geometry for a cohesive set.
This font is well suited to interface typography and product copy where clarity and neutral tone are important. Its clean geometry also works for branding systems, headings, and short editorial passages, and it should hold up well in signage and wayfinding where quick recognition matters.
The overall tone is modern and pragmatic, with a friendly, approachable clarity rather than a sharp or stylized attitude. Its rounded geometry and open spacing make it feel calm, trustworthy, and suitable for everyday communication.
The design appears intended as a versatile, no-nonsense geometric sans: consistent shapes, open counters, and restrained details aimed at broad usability across digital and print contexts. The emphasis is on legibility and an even typographic texture rather than distinctive ornamental character.
In the sample text the font maintains an even rhythm and clear differentiation between similar shapes (such as O/0 and I/l), supporting confident scanning at larger display sizes and typical reading sizes. The ampersand and punctuation match the same restrained, geometric sensibility, keeping the texture consistent across mixed content.