Sans Normal Lobey 2 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Equip' by Hoftype and 'Bion', 'Garet', and 'Gogh' by Type Forward (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, energetic, bold, confident, playful, impact, motion, attention, friendly strength, modern display, rounded, slanted, soft corners, tight apertures, heavy joints.
A heavy, right-slanted sans with broad proportions and rounded geometry. Strokes are thick and even, with smooth curves and softened terminals that keep the forms friendly despite the weight. Counters are relatively compact and apertures tend to be tight, giving the letters a dense, punchy texture. The lowercase shows single-storey forms (notably a and g) with sturdy stems and short, rounded arms, and the numerals follow the same compact, robust construction for consistent color in text.
Best suited to display work where impact and momentum are desirable—headlines, posters, campaign graphics, and bold branding. It can also work well on packaging and apparel-style graphics where a compact, sturdy lettershape helps maintain legibility at a distance.
The overall tone is energetic and assertive, with a forward-leaning stance that suggests speed and motion. Rounded shapes and inflated stroke mass add a playful, approachable character, while the dense letterforms keep it feeling confident and attention-grabbing.
The design appears intended to deliver a high-impact, modern sans voice with a sense of motion, combining bold massing with rounded, friendly construction for expressive display typography.
At larger sizes the generous curves and thick joins read clearly and create strong graphic presence. In longer setting, the tight counters and enclosed shapes increase the perceived darkness, making spacing and line length important for maintaining readability.