Sans Normal Ladeb 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Afical' by Formatype Foundry, 'Allrounder Grotesk' and 'Flink Neue' by Identity Letters, and 'Atyp' and 'Atyp BL' by Suitcase Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, modern, confident, loud, impact, momentum, display, modernity, clarity, rounded, slanted, blocky, compact, high-impact.
A heavy, right-slanted sans with broad proportions and a compact, punchy rhythm. Curves are built from rounded, near-circular forms (notably in C, O, Q, and the lowercase bowls), while terminals are clean and blunt, keeping the silhouettes crisp at large sizes. The italic angle is consistent across caps, lowercase, and numerals, and the overall color is dense and even, producing strong horizontal momentum. Counters are relatively tight for the weight, and shapes stay simple and geometric rather than calligraphic.
Best suited to headlines, hero text, and short statements where impact and motion matter—such as sports branding, event promotions, packaging callouts, and bold UI banners. It can also work for logo wordmarks that want a rounded, contemporary feel with an aggressive italic stance.
The tone is energetic and forward-leaning, with a bold, assertive presence that reads as sporty and promotional. Its rounded geometry adds approachability, while the strong slant and dense strokes create urgency and motion.
The design appears intended to deliver a strong, modern display voice with a sense of speed and confidence. By combining rounded, geometric construction with a pronounced slant and dense stroke weight, it prioritizes attention and immediacy while maintaining straightforward, sans-serif clarity.
Numerals are sturdy and highly legible, with an open, angular 4, a compact 2 and 3, and an 8 formed by balanced stacked bowls. The lowercase shows single-storey a and g, reinforcing a contemporary, simplified voice. Overall spacing appears tuned for impactful display settings rather than airy text composition.