Sans Normal Okkug 7 is a bold, wide, low contrast, upright, tall x-height font.
Keywords: headlines, posters, branding, packaging, signage, modern, friendly, confident, sporty, direct, high impact, approachable modernity, clear signage, brand presence, rounded, geometric, chunky, sturdy.
A heavy, rounded sans with broad proportions and generous counters. Strokes stay even and solid, with soft curves on bowls and terminals that read as cleanly cut rather than calligraphic. The uppercase feels wide and steady, while the lowercase shows a tall x-height and compact ascenders/descenders that keep word shapes dense and punchy. Figures are large and bold, with simple, open forms that maintain clarity at display sizes.
Best suited to headlines, short statements, and brand moments where weight and width can do the work—posters, packaging, storefront or wayfinding, and bold UI callouts. It can set larger blocks of text, but its strong presence makes it most effective when used for emphasis rather than extended reading.
The overall tone is contemporary and assertive, with a friendly smoothness from the rounded geometry. It feels energetic and straightforward—more about impact and approachability than precision or formality.
This design appears intended as a robust, general-purpose display sans that balances geometric roundness with straightforward, no-nonsense construction. The tall lowercase and broad uppercase aim to maximize legibility and impact in contemporary branding and editorial display contexts.
The rhythm is built on large internal spaces and consistent stroke behavior, giving the text a stable, poster-ready color. Curved letters (C, G, O, S) emphasize circular construction, while straight-sided forms (E, F, H, N) keep a crisp, utilitarian edge. In paragraph-like settings it reads as dense and attention-grabbing rather than airy.