Sans Other Isdog 17 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: packaging, posters, children's, headlines, branding, playful, casual, handmade, friendly, quirky, human warmth, informal tone, distinctive texture, approachability, soft terminals, rounded joins, irregular rhythm, lively baseline, open counters.
A quirky sans with softly curved strokes, low contrast, and subtly irregular construction that reads as hand-shaped rather than mechanically geometric. Terminals are often slightly angled or tapered, with rounded joins that keep forms smooth even where angles appear (notably in diagonals and bends). Proportions vary noticeably across glyphs, creating a variable rhythm and a lively, slightly uneven baseline impression in text. Counters are generally open and clear, while curves (C, G, O, e) stay broad and airy; diagonals (V, W, X, Y) feel springy and a bit asymmetric.
Best suited to short-to-medium text where personality is desirable: packaging, posters, event graphics, playful branding, and children’s or educational materials. It can work for display text and prominent UI labels when a friendly, informal voice is needed, but the irregular rhythm is more effective at larger sizes than in dense body copy.
The overall tone is friendly and informal, with a playful, slightly mischievous character. Its gentle irregularities and soft finishing give it a handmade, approachable feel that can make text seem conversational and human rather than corporate or technical.
The design appears intended to deliver a clean sans foundation while injecting a hand-crafted, slightly offbeat charm through controlled irregularities, varied widths, and softened terminals. It prioritizes warmth and approachability over strict geometric uniformity.
Uppercase forms are straightforward and readable, while lowercase introduces more personality through asymmetry and idiosyncratic details (such as the shape of a, g, y, and the long descenders). Numerals share the same hand-drawn sensibility, with rounded shapes and varied widths that reinforce the casual texture in running text.