Serif Normal Morad 7 is a bold, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazines, book covers, posters, dramatic, formal, classic, authoritative, editorial impact, classic authority, luxury tone, print presence, bracketed serifs, vertical stress, ball terminals, tight spacing, sharp joins.
A high-contrast serif with thick vertical stems and very fine hairlines, producing a crisp, print-like sparkle in text. Serifs are sharply cut and generally bracketed, with pointed wedges and thin horizontal finishing strokes that emphasize the vertical rhythm. Curves are compact and controlled, with small apertures and pronounced stroke modulation; counters tend to feel tight in letters like a, e, and s. Numerals and capitals have a strong, sculpted presence, while the lowercase maintains a traditional, text-oriented structure with sturdy stems and delicate connecting strokes.
Best suited to display and editorial roles such as headlines, magazine typography, book covers, and pull quotes where its contrast and sharp serif detailing can be appreciated. It can also work for short-form text in high-quality print contexts, especially when given comfortable leading and not set too small.
The overall tone is assertive and editorial, with a refined, old-world formality. Its sharp, high-contrast details and compact shapes create a dramatic, premium feel that reads as confident and authoritative.
The design appears intended to deliver a traditional serif voice with heightened contrast and a bold, attention-grabbing texture—aimed at elegant editorial impact rather than neutral everyday body copy.
In the sample text, the bold weight combined with fine hairlines yields strong word shapes but also creates a dense texture at larger blocks, where tight counters and thin joins become more noticeable. Distinctive details include the pointed apexes on A and W, the sculpted bowls on B and P, and the classic two-storey forms in the lowercase that reinforce a traditional reading voice.