Sans Normal Lobab 12 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Punkto' by Ahmet Altun, 'Ghino' by Fontmachine, 'Axiforma' by Monotype, 'Morph' and 'Rotunda' by TipoType, and 'Hartwell' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, energetic, friendly, bold, impact, motion, approachability, advertising, oblique, rounded, soft corners, chunky, compact apertures.
A heavy oblique sans with broad, rounded construction and a pronounced forward slant. Strokes are thick and even, with smooth curves and softened terminals that keep the dense weight from feeling sharp. Counters are relatively compact and apertures tend to be tight, giving letters a punchy, compact rhythm at display sizes. The lowercase shows single-storey forms (notably a and g) with a sturdy, geometric feel, while the numerals are similarly robust and rounded for consistent color across mixed text.
Best suited to display settings where strong emphasis and quick readability matter: headlines, posters, event graphics, and brand marks. The sturdy shapes and rounded forms also work well for packaging and energetic retail messaging, especially when paired with simple layouts and generous spacing.
The overall tone is upbeat and assertive, combining a sporty forward motion with approachable, rounded shapes. Its dense black presence reads as confident and promotional rather than formal, with a friendly softness that keeps it from feeling aggressive.
Designed to deliver a high-impact, forward-leaning voice with friendly geometry. The combination of dense strokes, rounded forms, and consistent slant suggests an intention toward bold promotional typography that feels dynamic and approachable.
The slant is consistent across capitals, lowercase, and figures, producing a clear sense of momentum in lines of text. Round letters (like O, C, and e) feel notably full and circular, and the heavier joins and tight internal spaces amplify impact in short words and headlines.