Sans Normal Itdav 2 is a very bold, very wide, low contrast, upright, tall x-height font visually similar to 'Premis' by Fenotype, 'Rhode' by Font Bureau, 'Midnight Motion' by Hipfonts, 'Otoiwo Grotesk' by Pepper Type, 'Phonk Sans' by Slava Antipov, and 'Endura' by Umka Type (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, app ui, confident, modern, playful, techy, sporty, impact, modernity, friendliness, rounded, geometric, blocky, compact apertures, soft corners.
This is a heavy, rounded sans with broad, geometric construction and soft corner transitions that keep the mass from feeling sharp. Curves tend toward near-circular bowls (notably in O/o and the counters of B/P/R), while straighter strokes end in clean, flat terminals. Counters are relatively tight and apertures are compact, giving the face a dense, punchy texture in text. The lowercase shows single-storey a and g, with simple, sturdy joins and minimal modulation, creating an even, high-impact rhythm across lines.
Best suited to display settings where mass and silhouette do the work: headlines, posters, brand marks, packaging, and punchy campaign graphics. It can also work for short UI labels or navigation elements when a bold, modern voice is desired, though longer passages will look dense due to the compact counters.
The overall tone reads bold and contemporary with a friendly, slightly playful edge. Its rounded geometry and tight counters suggest a tech-forward, sporty energy rather than a formal or literary one. In large sizes it feels assertive and attention-grabbing, suited to energetic, modern branding.
The design appears aimed at delivering maximum impact with a clean, geometric feel—pairing sturdy, industrial-like shapes with rounded details for approachability. It prioritizes strong presence and quick recognition in large-scale typography over airy, text-first openness.
Uppercase forms lean toward symmetrical, engineered shapes; the M and W are wide and angular, while S is compact and chunky. The numeral set follows the same rounded, heavy logic, with prominent curves and simplified interior space for strong silhouette recognition.