Slab Contrasted Vuri 2 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Rooney' by Jan Fromm and 'Mundo Serif' by Monotype (names referenced only for comparison).
Keywords: posters, headlines, signage, packaging, logos, western, circus, vintage, loud, playful, display impact, vintage signage, brand voice, headline clarity, bracketed, chunky, soft corners, beak serifs, ink-trap feel.
A heavy, display-oriented slab serif with broad proportions and a compact, blocky silhouette. Strokes show noticeable thick–thin shaping and subtle flare, with bracketed slab-like terminals that often form small beak points and scooped joins, giving an ink-trap-like bite in tight corners. Curves are full and rounded, counters are generous, and the overall rhythm alternates between sturdy verticals and bulbous bowls. The lowercase reads with a traditional two-storey “a” and “g” and a robust, anchored baseline presence; numerals are similarly weighty and wide, designed to hold up in large sizes.
Best suited to posters, headlines, and signage where its heavy slabs and wide stance can read clearly at distance. It also fits branding applications like packaging and logo wordmarks that want a nostalgic, showbill flavor, and it can work for short subheads or pull quotes where a strong typographic voice is desired.
The font projects a bold, show-poster personality with a vintage, Americana-leaning tone. Its chunky slabs and carved-in details evoke circus and western signage, delivering a confident, slightly playful voice that feels made for attention-grabbing headlines.
The design appears intended as a high-impact display slab that blends classic serif structure with decorative, carved terminal details. Its goal is to deliver strong readability at large sizes while adding a distinctive, vintage signage texture to the page.
Spacing appears intentionally roomy for display use, helping the dense letterforms breathe. The notched/bracketed serif treatment creates a distinctive texture across words, especially in mixed-case settings where rounded bowls meet sharp slab terminals.