Sans Normal Maloh 2 is a very bold, very wide, medium contrast, italic, normal x-height font visually similar to 'Cairoli Classic' and 'Cairoli Now' by Italiantype and 'Neue Helvetica' and 'Neue Helvetica Paneuropean' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, sporty, assertive, dynamic, techy, modern, impact, speed, strength, modernity, clarity, slanted, extended, rounded, chunky, smooth.
A heavy, extended sans with a consistent forward slant and broadly rounded, geometric construction. Strokes are thick and smooth with softened corners, producing sturdy, high-impact letterforms that stay clean rather than decorative. Counters are compact and often somewhat rectangular/elliptical, and the overall rhythm is driven by wide proportions and a low-contrast, uniform stroke feel. The numerals follow the same massy, streamlined logic, with generous width and simplified joins that keep shapes bold and legible at display sizes.
Best suited for large-scale applications where impact matters: headlines, poster typography, sports and esports identities, product packaging, and logo wordmarks. It can also work for short UI labels or signage when a bold, condensed message is needed, but its mass and width are most effective in display settings rather than long text.
The tone is energetic and forceful, with a sporty, speed-oriented attitude created by the pronounced slant and wide stance. It reads as contemporary and utilitarian—confident rather than playful—suited to branding that wants momentum, toughness, and immediacy.
The design appears intended to deliver maximum presence with a streamlined, modern silhouette—combining broad proportions, rounded geometry, and a forward-leaning stance to suggest speed and strength while keeping forms simple and highly readable.
The silhouette emphasizes horizontal expansion, giving words a strong, banner-like presence. The lowercase maintains a compact, robust feel that pairs well with the similarly weighty capitals, while the slant provides motion without introducing calligraphic detail.