Sans Normal Maluv 2 is a very bold, very wide, medium contrast, italic, normal x-height font visually similar to 'Gltp Starion' by Glowtype, 'JHC Mirko' by Jehoo Creative, 'Otoiwo Grotesk' by Pepper Type, 'Jasan' by Storm Type Foundry, and 'Balgin' and 'Radiate Sans' by Studio Sun (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, advertising, sporty, energetic, bold, modern, confident, impact, momentum, modernity, athletic branding, display clarity, oblique, extended, rounded, geometric, sleek.
A heavy, oblique sans with strongly rounded, geometric bowls and a noticeably extended stance. Curves are smooth and full, with broad counters in letters like O, C, and e, while joins and terminals tend to resolve into crisp, angled cuts that reinforce a forward-leaning motion. Strokes feel clean and consistent, producing a solid, high-impact texture in lines of text; spacing appears open enough to keep the wide forms legible at display sizes.
Best suited to large-scale typography where impact and motion are desirable, such as headlines, posters, brand marks, and sports or entertainment graphics. It can also work for short subheads and punchy callouts where a compact, energetic voice is needed.
The overall tone is fast, assertive, and contemporary, with a sporty, headline-driven feel. The slant and wide geometry give it a sense of momentum and confidence, reading as dynamic rather than formal or delicate.
The font appears designed to deliver maximum presence with a streamlined, athletic character—pairing rounded, geometric letterforms with an oblique posture to suggest speed and modernity in display-driven layouts.
The design mixes round construction with sharp diagonal decisions in key terminals and diagonals, creating a hybrid of smoothness and edge. Numerals follow the same broad, forward-leaning rhythm, maintaining a cohesive presence in mixed alphanumeric settings.