Slab Normal Gatu 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'MIR Next' by Juliasys and 'Winnie The Hoop' by LetterMaker (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, logos, friendly, sturdy, retro, informal, confident, impact, readability, approachability, utility, branding, chunky, softened, compact, heavyweight, blocky.
A heavy, slab-serif design with broad proportions, blunt terminals, and thick, rectangular serifs that read as solid blocks rather than delicate brackets. Curves are generously rounded and slightly softened, giving bowls and counters a compact, cushioned feel, while vertical stems remain strongly rectangular. Spacing appears robust and even, with a steady rhythm and clear letter silhouettes; the lowercase shows a single-storey “a” and “g,” contributing to a simpler, more approachable texture in text. Numerals follow the same chunky, poster-like construction with prominent slabs and rounded corners.
This font is well suited to headlines, posters, packaging, and storefront-style signage where a strong, readable slab voice is needed. It can also work for logos and badges that benefit from a sturdy, friendly presence, especially in large sizes or short copy where its bold texture remains clear.
The overall tone feels sturdy and dependable, with a warm, approachable presence rather than a sharp or formal one. Its bold slabs and rounded shaping evoke a retro, sign-painterly practicality—confident and friendly, suited to attention-grabbing but not aggressive messaging.
The likely intention is a practical, high-impact slab-serif built for quick recognition and strong presence, pairing utilitarian construction with softened curves to feel approachable. It aims to deliver a dependable “workhorse” voice while still offering enough character for display-centric branding.
The design’s strong serif blocks and rounded joins create high visual mass and a slightly compressed internal space, which increases punch at display sizes. In longer lines of text, the dense color and compact counters can read as assertive and best suited to short passages or larger settings where the shapes have room to breathe.