Slab Square Imjy 2 is a bold, very wide, low contrast, upright, tall x-height font visually similar to 'Aderos' by Eko Bimantara (names referenced only for comparison).
Keywords: posters, headlines, signage, packaging, branding, industrial, retro, sturdy, mechanical, confident, impact, durability, clarity, authority, heritage, blocky, bracketed, ink-trap feel, squared, compact counters.
A heavy, wide slab-serif with squared terminals and a distinctly engineered construction. Strokes are consistently thick with minimal contrast, and the serifs read as flat, firm slabs that often feel slightly bracketed into the stems. Counters are relatively tight, with rounded shapes (O, C, G) appearing squarish and controlled, giving the face a robust, compressed interior rhythm despite its broad set width. Lowercase forms are large and sturdy, with short ascenders/descenders relative to the x-height, and punctuation and numerals maintain the same dense, stable color on the line.
This font excels in headlines, posters, and bold editorial callouts where width and weight can provide instant authority. It also suits signage, labels, and packaging that benefit from a rugged, industrial clarity, and can work for branding that aims for a durable, heritage-tinged voice when set with generous spacing and clear hierarchy.
The overall tone is tough and utilitarian, evoking industrial labeling and mid-century display typography. Its wide stance and emphatic slabs project confidence and durability, with a subtly retro, mechanical flavor that feels at home in bold statements and signage.
The likely intention is to deliver a high-impact slab-serif with a broad footprint and a uniform, workmanlike texture—optimized for strong readability at display sizes and for conveying solidity and dependability in short to medium-length text.
The design’s wide proportions and strong horizontals create a pronounced, steady baseline rhythm, while the compact apertures and squared curves help maintain a uniform texture in paragraphs at larger sizes. The uppercase has a monumental presence, and the lowercase keeps that same weighty, no-nonsense attitude, making mixed-case setting feel assertive rather than delicate.