Sans Normal Adnew 3 is a regular weight, wide, low contrast, italic, tall x-height font visually similar to 'Base Neue' by Power Type (names referenced only for comparison).
Keywords: branding, headlines, posters, packaging, signage, modern, dynamic, sporty, clean, confident, contemporary clarity, forward motion, display versatility, clean branding, oblique, geometric, rounded, open apertures, crisp terminals.
This typeface is an oblique, geometric sans with smooth, rounded curves and largely uniform stroke thickness. Letterforms are broadly proportioned with open counters and generous apertures, giving the alphabet an airy, uncluttered rhythm. Terminals are clean and mostly squared-off, while curves (notably in C, O, S, and the lowercase bowls) stay circular and controlled. The lowercase shows a single-storey a and g, with a tall x-height that keeps internal spaces readable even in compact settings; numerals are similarly straightforward and consistent, with simple, open shapes.
It works especially well for branding, headlines, and promotional graphics where a clean, contemporary oblique adds momentum and emphasis. The open shapes and straightforward numerals also suit UI labels, signage, and packaging where quick recognition is important.
The overall tone feels modern and energetic, with a forward-leaning slant that reads as fast and purposeful. Its geometric construction and clear spacing convey a contemporary, no-nonsense voice suited to technical or performance-oriented messaging without feeling cold.
The design intent appears focused on delivering a geometric sans with a built-in sense of motion, combining clean construction and open internal spaces for confident display use and readable short-form text.
Capitals appear sturdy and stable with minimal detailing, while the lowercase maintains a smooth, continuous flow that supports longer lines of text. The forms prioritize clarity over ornament, and the oblique angle is consistent across letters and numerals, reinforcing a cohesive, motion-driven personality.