Sans Normal Lulen 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Jouter Sans' by Groteskly Yours, 'Murs Gothic' by Kobuzan, 'Identidad' by Punchform, and 'Peter' by Vibrant Types (names referenced only for comparison).
Keywords: headlines, posters, sports branding, advertising, packaging, sporty, punchy, confident, upbeat, contemporary, impact, dynamism, attention, branding, oblique, slanted, blocky, rounded, compact.
A heavy, oblique sans with broad proportions and compact apertures. Strokes are uniformly thick with smoothly rounded joins and terminals, producing sturdy, block-like silhouettes rather than sharp, calligraphic edges. Curves in letters like C, O, and S are full and even, while diagonals (A, V, W, X) carry a consistent slant and strong presence. Lowercase forms lean toward single-storey, geometric construction, and the numerals are wide and robust with simple, high-impact shapes.
Best suited to display roles where immediacy and visibility matter—headlines, posters, and bold campaign messaging. The strong, slanted forms also fit sports branding and dynamic marketing layouts, and can work well on packaging or signage where short phrases need to read quickly.
The overall tone is energetic and assertive, with a forward-leaning, action-oriented feel. Its hefty weight and broad stance read as confident and attention-grabbing, lending a sporty, promotional character that feels modern and straightforward rather than refined or delicate.
This font appears designed to deliver maximum impact with a clean sans structure and a consistent oblique slant, prioritizing bold presence and a dynamic rhythm. The rounded, uniform stroke treatment suggests an aim for approachable strength—loud and modern without feeling harsh.
The design relies on tight internal counters and thick strokes, so small sizes may close up in dense text settings. The oblique angle is steady across the set, and the wide letterforms create a strong horizontal rhythm that emphasizes impact over economy of space.