Sans Normal Lidel 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Pagram' by 4RM Font, 'Corporative Sans' and 'Pais' by Latinotype, 'Frygia' by Stawix, 'Kommon Grotesk' by TypeK, and 'Berka' by Wahyu and Sani Co. (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, assertive, friendly, modern, punchy, impact, motion, clarity, modernity, rounded, sturdy, compact, ink-trap feel, oblique.
A heavy, obliqued sans with broad proportions and rounded geometry. Strokes are uniform and substantial, with softened corners and generous curves that keep counters open despite the weight. The italic slant is consistent across capitals, lowercase, and figures, producing a steady forward rhythm. Terminals tend to be blunt and clean, and several joins show small notches or cut-ins that give an ink-trap-like texture at tight interior corners. Overall spacing feels robust and display-oriented, emphasizing solid silhouettes and strong word shapes.
Best suited to large-scale applications where impact matters: headlines, posters, branding marks, packaging, and campaign graphics. The strong weight and steady slant also make it a natural fit for sporty identities, energetic editorial callouts, and short bursts of text such as UI promos, labels, or signage where a bold, forward voice is desired.
The tone is energetic and confident, with a sporty, contemporary voice. Its rounded construction keeps the weight from feeling harsh, lending a friendly approachability while still reading as bold and insistent. The forward lean adds urgency and motion, making it feel promotional and action-driven.
The design appears intended to deliver maximum emphasis with a fast, modern feel, combining stout rounded forms with a consistent oblique angle. The subtle corner cut-ins suggest an effort to preserve clarity and texture in dense joins while keeping the overall look clean and contemporary.
The uppercase set reads particularly blocky and stable, while the lowercase maintains simple, single-storey forms that reinforce a clean, modern texture. Numerals match the same heavy, rounded logic and hold up well at large sizes, where the slant and compact curves become a defining stylistic feature.