Sans Other Ubdu 7 is a light, narrow, medium contrast, upright, normal x-height font.
Keywords: editorial, branding, packaging, ui labels, posters, airy, modern, refined, quirky, distinctiveness, readability, modernity, elegance, humanist, open forms, high apertures, single-storey.
A clean, lightly built sans with a humanist, slightly calligraphic undercurrent. Strokes are smooth and consistently tapered just enough to feel drawn rather than purely geometric, with rounded joins and open apertures that keep counters clear. Proportions are compact and vertically oriented, while curves (notably in C, G, O, and S) show a gentle, controlled modulation that adds elegance without becoming decorative. Lowercase uses a single-storey a and g, a softly hooked f, and a looping y, giving the texture a lively rhythm in text.
Well suited to editorial titling, brand wordmarks, and packaging where a light, refined voice is needed with a bit of uniqueness. It can also work for UI labels and short text settings where clarity benefits from open apertures and straightforward construction, especially at moderate sizes where the delicate strokes remain visible.
The overall tone is calm and contemporary, with a subtle idiosyncrasy that feels friendly rather than playful. Its lightness and open shapes read as thoughtful and understated, while the distinctive lowercase details add character and a slightly editorial, design-forward flavor.
Likely designed to offer a contemporary sans that stays readable and restrained while introducing just enough humanist motion and distinctive lowercase forms to stand apart from purely neutral grotesks. The goal appears to be a versatile, design-conscious text and display companion with an airy, elegant presence.
Numerals are slender and stylized, with a notably curved 2 and an 8 built from balanced loops, aligning with the font’s smooth, drawn curves. Round letters appear optically corrected (not perfectly circular), and terminals tend to finish cleanly with minimal hard cuts, supporting a polished, airy color on the page.