Sans Normal Amdoy 15 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, branding, signage, editorial, presentations, clean, modern, friendly, neutral, confident, versatility, clarity, neutrality, modernity, legibility, geometric, rounded, even, open, crisp.
A clean sans with broadly geometric construction and rounded bowls, showing even stroke weight and smooth curves. Counters are open and clear, with circular forms in O/Q and a straightforward, unmodulated rhythm across the alphabet. Terminals are plain and mostly horizontal/vertical, while diagonals (A, V, W, Y) are crisp and stable. Lowercase forms are simple and legible, with a single-storey a and g, compact shoulders, and a tidy, unobtrusive t; numerals are straightforward and consistent with the same rounded, low-drama detailing.
It suits interface typography, product and corporate branding, and general editorial layouts where a neutral, modern sans is needed. The clear bowls and uncomplicated letterforms also work well for signage, headings, and presentation graphics where quick recognition and an even typographic color are priorities.
The overall tone is contemporary and approachable, aiming for clarity over personality. Its geometric softness keeps it friendly, while the restrained detailing reads professional and calm in longer passages.
The design appears intended as a versatile, modern workhorse sans: geometric enough to feel current, but restrained enough to stay out of the way in continuous reading. Its simplified lowercase and consistent curves suggest a focus on clarity, consistency, and broad usability across display and text settings.
Spacing and proportions feel balanced for general-purpose use, and the punctuation and figures in the sample maintain the same steady color without calling attention to individual shapes. The design avoids quirky cuts or exaggerated apertures, favoring consistent geometry and a smooth reading texture.