Sans Normal Obnun 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Siro' by Dharma Type, 'Flinders' by Eko Bimantara, 'Foro Sans' and 'Qubo' by Hoftype, and 'Bega' by Indian Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, loud, sporty, impact, clarity, approachability, modernity, attention, blocky, rounded, heavy, open counters, high legibility.
A very heavy sans with broad proportions and sturdy, even strokes. Curves are generously rounded and the joins are smooth, giving circular letters like O and Q a full, stable silhouette. Terminals are mostly straight and blunt, while diagonal forms (V, W, X, Y) are thick and assertive. Counters remain relatively open for the weight, and the overall spacing feels comfortable, supporting clear word shapes in tight, high-impact settings.
Best suited to headlines, display typography, and short emphatic copy where mass and presence are desired. It works well for branding systems that need a friendly but forceful sans, as well as packaging, signage, and marketing graphics where quick readability at a glance matters.
The tone is bold and straightforward, projecting confidence and approachability rather than delicacy. Its rounded construction keeps the weight from feeling harsh, leaning toward an energetic, contemporary voice suited to attention-grabbing messages.
The design appears intended to deliver maximum impact with a clean, contemporary sans structure, balancing strong weight with rounded forms to stay approachable. It prioritizes bold clarity and consistent, geometric letterforms for high-visibility communication.
The figures are built with the same robust geometry as the letters, producing a cohesive, poster-ready numeric set. Uppercase and lowercase share a consistent, no-nonsense rhythm, and the overall texture reads as dense but controlled when set in blocks of text.