Sans Normal Akbab 12 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Gatter Sans' and 'Kurye' by Arodora Type, 'BR Segma' by Brink, 'Inerta' by Mint Type, 'Qualion' by ROHH, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: branding, headlines, posters, packaging, signage, modern, friendly, confident, clean, neutral, clarity, modern utility, friendly impact, systematic design, geometric, rounded, open counters, even rhythm, solid color.
A sturdy sans with geometric construction and softly rounded curves. Stroke thickness is consistent, with clear joins and largely closed terminals that keep the color dense and even. Round letters are close to circular with open, readable counters, while straight-sided forms stay crisp and vertical; diagonals in V/W/X/Y are sharp and well aligned. Lowercase shapes are simple and contemporary, with a single-storey a and g, a compact ear on g, and a straight, economical y that keeps a tidy footprint. Numerals match the same clean geometry, with a distinctive 4 built from strong diagonals and a closed, well-balanced 8.
Best suited to branding and identity work, headlines, and promotional typography where a strong, clean sans is needed. It should also perform well on packaging and signage thanks to its sturdy shapes, open counters, and straightforward letterforms.
The overall tone is contemporary and approachable, projecting clarity and steadiness rather than flamboyance. Its rounded geometry reads friendly and accessible, while the solid weight and tidy spacing give it a confident, no-nonsense presence.
The design appears intended as a versatile, contemporary sans that balances geometric neatness with friendly rounding, providing a dependable voice for modern visual systems. It aims for high impact and clarity while keeping the character neutral enough to pair with other styles.
Large apertures and straightforward forms help maintain legibility at display sizes and in short text runs. The uppercase feels slightly more authoritative, while the lowercase adds a casual, modern note through its simplified, single-storey structures.