Sans Normal Jelem 7 is a very bold, wide, medium contrast, italic, tall x-height font visually similar to 'Homkiges' by Edignwn Type, 'Moveo Sans' by Green Type, 'MN Newthon' by Mantra Naga Studio, 'Gymkhana' by Typodermic, 'Nova Pro' by XdCreative, and 'Oddlini' by sugargliderz (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, assertive, energetic, modern, punchy, attention grab, speed emphasis, display impact, modern branding, oblique, geometric, rounded, compact, high-impact.
This is a heavy, oblique sans with broad proportions and a clean, geometric foundation. Strokes are thick and confident with smooth curves and minimal contrast, producing a dense, high-ink texture. The letterforms favor rounded bowls and open counters, while diagonals and terminals are cut cleanly for a crisp, contemporary finish. Lowercase forms read with a notably tall x-height and compact ascenders/descenders, giving the font a tight, efficient rhythm in text.
Best suited to headlines and short statements where impact and motion are the priority—posters, signage, packaging callouts, and sports or streetwear-style branding. It can work for brief text blocks at larger sizes, but its dense weight and oblique angle are most effective when used to lead and punch through a layout.
The overall tone is forceful and energetic, with a forward-leaning stance that suggests speed and momentum. Its weight and width combine to feel sporty and promotional, projecting confidence and urgency rather than softness or formality.
The design appears intended to deliver a modern, fast, attention-grabbing voice: a sturdy geometric sans pushed into a bold, slanted display stance for contemporary branding and promotional typography.
In the sample text, the strong slant and bold color create a continuous, dark typographic band, making spacing and line breaks visually prominent. Numerals are equally hefty and simplified, matching the letters for consistent impact across alphanumerics.