Sans Normal Loguf 23 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'FF Nort' by FontFont, 'Americane' by HVD Fonts, and 'JAF Bernini Sans' by Just Another Foundry (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotional graphics, sporty, assertive, energetic, modern, punchy, impact, momentum, display, branding, geometric, rounded, compact, dense, slanted.
A heavy, slanted sans with broad, rounded curves and a tight, compact rhythm. Strokes are consistently thick with minimal modulation, and terminals are clean and blunt, giving the letters a solid, cut-from-a-single-piece feel. Counters are relatively small and apertures tend toward the closed side, which increases density at display sizes. The numerals follow the same sturdy geometry, with generous curves and sturdy joins that keep the set visually unified.
Best suited to headlines, posters, and other large-scale typography where its mass and slant can deliver impact. It fits energetic branding and promotional contexts—especially sports, fitness, and product packaging—where a strong, modern voice is desired. For longer passages it will work more comfortably at larger sizes with ample spacing to prevent the dense shapes from closing in.
The overall tone is bold and energetic, with a forward-leaning stance that suggests speed and momentum. Its rounded geometry keeps it approachable, while the weight and compactness make it feel emphatic and attention-grabbing. The texture reads contemporary and performance-oriented rather than delicate or formal.
The design appears intended to provide a high-impact, forward-leaning sans for display use, combining geometric roundness with substantial weight to create immediate emphasis. Its consistent stroke strength and compact proportions prioritize bold presence and a cohesive, modern texture in short, attention-focused settings.
The slant is pronounced and consistent across uppercase, lowercase, and figures, creating a strong directional flow in lines of text. Round letters (like O/C/G) appear especially smooth and full, while diagonals (like A/V/W/X) feel wide and powerful. At smaller sizes the tight counters may darken, but at headlines and short copy it produces a strong, uniform color.