Slab Square Imru 5 is a very bold, very wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, signage, branding, rustic, poster, old-timey, craft, impact, nostalgia, handcrafted, vernacular, chunky, blunt, sturdy, ink-trap, irregular.
A heavy slab serif with broad, blocky proportions and blunt, square-ended terminals. Strokes are robust with moderate contrast, and corners show subtle softening and occasional wedge-like shaping that gives the outlines a slightly hand-cut feel rather than a purely geometric build. Counters are compact and the overall rhythm is dense, with sturdy serifs that read as short, thick brackets or flattened slabs depending on the join. Numerals and capitals carry the same weighty, carved silhouette, producing strong word shapes in display settings.
Best suited for headlines, posters, and signage where its bold slabs and wide stance can carry at a distance. It also works well on packaging and identity systems that want a sturdy, vintage-leaning display serif with a handcrafted edge, especially for short phrases and large sizes.
The tone feels rugged and assertive, with a vintage, frontier-like flavor that suggests wood type, letterpress, or sign-painted vernacular. Its chunky mass and blunt finishing create a confident, no-nonsense voice that can lean nostalgic, theatrical, or handcrafted depending on color and layout.
The design appears intended to evoke bold, traditional slab-serif display lettering with a subtly roughened, wood-type-inspired texture. It prioritizes impact and character over neutrality, aiming to create strong, memorable wordmarks and titles.
In continuous text the dark color builds quickly, so spacing and line length matter; it shines most when given room to breathe. Several glyphs show intentional irregularities and slightly asymmetric details that add character and prevent the design from feeling overly polished.