Sans Normal Mabey 9 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Artegra Sans', 'Dexa Pro', and 'Dexa Round' by Artegra (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, punchy, confident, friendly, retro, impact, motion, attention, approachability, display, rounded, slanted, bulky, compact, smooth.
A heavy, slanted sans with broad proportions and smooth, rounded construction. Strokes stay consistently thick, with subtly tapered joints and curved terminals that keep the forms from feeling purely geometric. Counters are relatively small and apertures are somewhat tightened by the weight, giving the alphabet a compact, muscular rhythm. Uppercase shapes read sturdy and blocky, while the lowercase keeps a simple, single-storey feel where applicable, maintaining a cohesive, bold texture across lines.
Best suited to high-impact settings such as headlines, posters, product packaging, and brand marks where bold presence and momentum are desired. It can also work for short UI labels or callouts when clarity is supported by sufficient size and spacing.
The overall tone is energetic and extroverted, with a sense of motion created by the forward slant and the chunky silhouettes. It feels approachable rather than rigid, balancing athletic impact with rounded friendliness. The impression leans contemporary with a mild retro sports and headline flavor.
The design appears intended to deliver maximum visual punch with a forward-driving stance, combining thick, rounded forms for approachability with compact, powerful shapes for emphasis. It prioritizes display readability and personality over delicate detail.
Numerals appear stout and attention-grabbing, matching the dense color of the letters for consistent emphasis. The design holds up well in large sizes where its rounded shaping and compact counters become a defining character, while tighter internal spaces suggest a need for generous spacing at smaller sizes.