Sans Normal Magas 2 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold; 'Core Sans N', 'Core Sans N SC', and 'Core Sans NR' by S-Core; 'Nuber Next' by The Northern Block; and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, display advertising, sporty, punchy, confident, energetic, modern, impact, motion, display, branding, emphasis, slanted, oblique, chunky, compact, rounded.
A heavy, slanted sans with thick, even strokes and rounded, softened corners. The shapes are broad and compact, with generous counters in letters like O and e that keep the texture open despite the dense weight. Terminals are clean and blunt, and the curves read as smooth, circular forms rather than angular construction. The overall rhythm is steady and highly uniform, producing a strong, blocky silhouette that stays legible at large sizes.
Best suited to large-scale display settings where impact matters: headlines, posters, athletic or event branding, and bold promotional graphics. It can also work for short bursts of UI or packaging copy where a compact, energetic voice is desired, but the heavy weight makes it less ideal for long-form reading.
The tone is assertive and high-impact, with a forward-leaning stance that suggests motion and urgency. Its bold, rounded forms feel contemporary and sporty, giving headlines an energetic, promotional character.
The design appears intended to deliver maximum visual punch with a smooth, rounded sans structure and a consistent slanted posture. It prioritizes bold presence and quick readability for attention-driven applications.
Numbers and capitals appear designed for strong signage-style clarity, with simplified forms and minimal detail. The italic slant is consistent across the set, helping create a cohesive, fast-moving word shape in continuous text.