Sans Normal Luluw 14 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Canava Grotesk' by Arodora Type, 'Marlin Sans' and 'Marlin Soft' by FontMesa, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, urgent, loud, confident, punchy, impact, speed, attention, branding, emphasis, slanted, rounded, blocky, compact, soft corners.
A heavy, right-slanted sans with broad proportions and a compact, tightly built silhouette. Strokes are consistently thick with smooth, rounded joins and corners that keep the overall color dense and even. Counters are relatively small for the weight, and round letters lean toward circular/elliptical construction, producing a sturdy, unified rhythm. The italics feel more like a purposeful oblique: the slant is strong and consistent, and terminals remain blunt and clean rather than calligraphic.
Best suited for short to medium-length display settings where impact is the priority: headlines, posters, storefront or event signage, and sports or fitness branding. It also works well on packaging and promotional graphics that need a strong, forward-moving emphasis, especially at larger sizes.
The tone is assertive and high-energy, reading as sporty and attention-grabbing. Its dense weight and forward slant convey motion and urgency, while the rounded geometry keeps it from feeling harsh or technical. Overall it projects confidence and a bold, promotional voice.
The design appears intended as a bold, slanted display sans that maximizes presence and momentum while staying broadly neutral and versatile. Its rounded construction and even stroke treatment suggest a focus on consistent texture, quick recognition, and brand-forward punch rather than fine typographic nuance.
Spacing appears comfortable but visually tight at text sizes because of the heavy strokes and small counters, which increases impact and reduces delicacy. Numerals match the letters’ sturdy build and slant, maintaining a cohesive, headline-oriented texture.